1967 - Doors Byrds Jefferson Airplane - KFRC Fantasy Fair Concert Program - First Rock Festival

A four page program for the June 10 & 11, 1967 KFRC Fantasy Fair and Magic Mountain Music Festival, considered to be the real start of the Bay Area’s “summer of love” and the world’s first rock festival.  The concert, presented by San Francisco AM Radio station KFRC, was a benefit for the Hunter’s Point Child Care Centers.

Taking place one week before the better known Monterey International Pop Festival, 36,000 fans gathered on the south face of Mt. Tamalpais in Marin, California to see 25 acts including The Doors, The Byrds, Jefferson Airplane, Captain Beefheart & His Magic Band, Kaleidoscope, Canned Heat, The Charlatans, the Chocolate Watchband, The Seeds, Tim Buckley, Country Joe & The Fish, The Steve Miller Blues Band and many more (despite the lineup printed here, Moby Grape, Wilson Pickett, 13th Floor Elevators and Smokey Robinson & The Miracles, who did not appear.

The 8 1/2″ x 11″ program folds open to 17″ x 11″, and includes a band schedule, information about the fair and child care centers, and a map of the fair grounds.